Last Updated: 22-07-2026

At Simaaz Lux, your trust matters to us. When you browse our collections, create an account, place an order, or contact us, you may share certain personal information with us.

This Privacy Policy explains what information we collect, why we collect it, how we use and protect it, and the choices available to you.

By accessing or using the Simaaz Lux website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you provide directly to us as well as certain information generated when you interact with our website.

Personal Information

When you place an order, create an account, subscribe to updates, or contact us, we may collect information such as:

• Full name
• Email address
• Phone number
• Billing and shipping address
• Order and purchase information
• Account login information
• Customer service communications
• Preferences or information you voluntarily provide

Payment Information

When you make a purchase, your payment may be processed through third-party payment gateways or financial service providers.

Depending on the payment method used, payment-related information may be collected and processed directly by those providers. Simaaz Lux may not directly store complete card or banking credentials.

Payment processing is also subject to the privacy policies and security practices of the relevant payment provider.

Automatically Collected Information

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser and device type
• Operating system
• Pages viewed
• Time spent on the website
• Referring pages or websites
• General interaction and browsing activity
• Cookie and similar technology identifiers

This information helps us understand how visitors use our website and improve its performance and shopping experience.

2. How We Use Your Information

We may use the information we collect to:

• Process, confirm, and fulfil your orders
• Arrange shipping and delivery
• Provide order confirmations and tracking updates
• Manage your customer account
• Respond to questions, requests, or complaints
• Process eligible returns, exchanges, or refunds
• Improve our website, products, and customer experience
• Personalise your shopping experience where appropriate
• Detect and prevent fraudulent or suspicious activity
• Maintain website security
• Send marketing communications where permitted or with your consent
• Comply with applicable legal, tax, accounting, or regulatory requirements

We aim to use personal information only for legitimate business purposes and in accordance with applicable law.

3. Cookies & Similar Technologies

Simaaz Lux may use cookies and similar technologies to help our website function correctly and understand how visitors interact with it.

Cookies may be used to:

• Remember items in your shopping cart
• Keep you signed into your account
• Remember certain preferences
• Analyse website traffic and performance
• Improve website functionality
• Measure marketing campaign effectiveness
• Provide more relevant advertising, where applicable

Some cookies are necessary for the website to function, while others may be used for analytics, personalisation, or advertising.

You can manage cookies through your browser settings and, where available, through the cookie preference controls provided on our website. Disabling certain cookies may affect some website features.

4. How We Share Your Information

We do not sell or rent your personal information.

We may share information with trusted third parties when reasonably necessary to operate our business and provide our services, including:

• Payment processors
• Shipping and logistics partners
• Website hosting and technology providers
• Customer support platforms
• Analytics providers
• Email, SMS, or marketing service providers
• Professional advisers such as accountants or legal advisers
• Government authorities or regulators where required by law

These parties may receive only the information reasonably necessary to perform their respective services and are subject to their own legal and contractual privacy obligations.

5. Order & Delivery Information

To fulfil and deliver your purchases, we may share necessary information with our shipping and logistics partners.

This may include your:

• Name
• Delivery address
• Phone number
• Email address, where required
• Order or shipment details

This information is used to process, deliver, track, and provide updates regarding your shipment.

6. Marketing Communications

If you choose to subscribe to our newsletter, promotional emails, SMS messages, or other marketing communications, we may use your contact information to share:

• New arrivals
• Collection launches
• Offers and promotions
• Festive edits
• Product recommendations
• Brand news and updates

You can unsubscribe from promotional emails using the unsubscribe option included in those communications.

Where applicable, you may also request to stop receiving promotional SMS or other marketing messages.

Please note that even if you opt out of marketing communications, we may still send essential transactional messages relating to your orders, payments, deliveries, account, or customer service requests.

7. How We Protect Your Information

We take reasonable administrative, technical, and organisational measures designed to protect personal information against unauthorised access, misuse, loss, alteration, or disclosure.

However, no website, electronic transmission, or data storage system can be guaranteed to be completely secure.

You are also responsible for keeping your account password and login credentials confidential. If you believe your account has been accessed without authorisation, please contact us promptly.

8. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:

• Complete and maintain transaction records
• Provide customer support
• Meet accounting and tax requirements
• Resolve disputes
• Prevent fraud
• Enforce agreements
• Meet legal and regulatory obligations

Retention periods may vary depending on the type of information and applicable legal requirements.

9. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights concerning your personal information, which may include the right to:

• Request access to your personal information
• Request correction of inaccurate or incomplete information
• Request deletion of eligible personal information
• Withdraw consent where processing is based on consent
• Opt out of certain marketing communications
• Raise concerns regarding how your information is handled

Some requests may be subject to identity verification, legal exceptions, record-retention requirements, or other limitations permitted by law.

To submit a privacy-related request, please contact us using the details provided below.

10. Third-Party Links

Our website may contain links to third-party websites, services, payment providers, or social media platforms.

Once you leave the Simaaz Lux website or interact with a third-party service, that third party’s privacy practices and terms may apply.

Simaaz Lux is not responsible for the privacy practices, security, or content of independent third-party websites. We encourage you to review their privacy policies before providing personal information.

11. Social Media & User-Generated Content

If you interact with Simaaz Lux through social media, tag our account, use a branded hashtag, submit a review, or voluntarily share photographs or other content with us, certain information may be visible according to your social media privacy settings.

We will obtain appropriate permission where required before using customer-created photographs or content for promotional purposes.

Your interactions with third-party social platforms are also governed by those platforms’ respective privacy policies.

12. Children’s Privacy

Our website is intended for general shopping audiences and is not designed to knowingly collect personal information from children below the minimum age permitted under applicable law without appropriate consent.

If you believe a child has provided personal information to us improperly, please contact us so that we can take appropriate action.

13. International Data Processing

Some of the third-party service providers we use may process or store information in locations outside your state, region, or country.

Where applicable, we take reasonable steps to work with service providers that maintain appropriate privacy and security safeguards and to handle international data transfers in accordance with applicable requirements.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes to our business or website
• New technologies or services
• Changes to our data practices
• Legal or regulatory requirements

When changes are made, the updated policy will be published on this page and the Last Updated date may be revised.

We encourage you to review this page periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled, please contact us:

Simaaz Lux
Email: [Customer Support / Privacy Email]
Phone: [Contact Number]
Business Address: [Registered / Business Address]
Customer Support Hours: [Days & Hours, if applicable]

Your Privacy Matters

Shopping with Simaaz Lux should feel beautiful, effortless, and secure. We are committed to handling the information you share with us responsibly and transparently.

Simaaz Lux — Your style. Your moments. Your trust.